Event Flier Project

By byuicomm125

5AReginaHull

5A Event Fundraiser Flier

Process:  I went online to research ideas for a fundraiser project. I love the fall season and thought it was an appropriate time to do a Harvest Fest. I found a picture online that really stood out. I knew that people of any age in the community would be able to attend. I wanted to appeal to my audience in a way that they could enjoy the fall season, Halloween, and Thanksgiving. For my message, I wanted the community to know they could help others by giving to the Idaho Food Bank (the benefactor) while enjoying time eating and doing activities at the Harvest Fest. While doing research, I was excited to learn that not only does the Idaho Food Bank provide meals for hungry families and children, but it also has specialized service programs. These include a Backpack Program, Mobile Pantry Program, Grocery Alliance Program, Picnic in the Park, and School Pantry. The Idaho Food Bank’s primary source of funding comes from individual donations, grants, and corporate donations; not from the government. This is information the audience could find out online or at the Harvest Fest.

I changed my margins, made the page into Landscape then I placed my image in Word and stretched it to bleed across the page. The picture was so big and full of color that I had limited space to place the main information. I originally had the title placed across the top of the page in an orange box. It didn’t look very good. I tried different fonts and sizes to portray a contrast. Seven text boxes were used. I also placed bullet points with the activities and food along with a vertical line in front of them. I wanted to add another pumpkin for repetition and to show that pumpkin painting was an option. I was unable to remove the background from my pumpkin so it didn’t blend in very well. I placed the “Food Bank” logo in a green box on the bottom left-hand side of the page. I wanted to use a split complimentary color (red, orange, and green) for the project. I also wanted to incorporate the “giving” message so added “Thanks for Giving!” to the logo. The project was saved as a JPG file.

Critique Report:  My assistant, Juan, was the first one to critique my project in the afternoon on October 13 in my office. He did not like my black-lettered title in an orange box. I made it transparent so the background was behind the title. Ben was critiqued my project on October 14 at 10:30 a.m. in the BYU-Idaho McKay Library.

He thought the title should be bigger. The font was changed to a white color. Ben also helped me to make the information work better in a white transparent box. To make the pumpkin fit into the box, I condensed the wording for the food and activities into one-to-four words. I also added color to the date, time, location, cost, and activity title using a heading font instead of the body copy. More spacing was made between the date and time and activities to make it easier to read. Betsy and Dafne both thought the text box should be more transparent. I did not change it. Sister Peterson critiqued my project on October 14 online. She noticed the alignment was off and said my painted pumpkin looked like it was floating. I aligned it on the right along with the Idaho Food Bank logo as she suggested.

Color Scheme: Split Complimentary: Green, Orange, and Red

Fonts:  Title-R Julian (decorative)  Body Copy-David (Oldstyle)

Links to images: http://victorsvillage.com/2012/11/25/giving-thanks-to-the-harvest-festival/; http://www.jazzisflowercenter.com/ngg_tag/big-teeth-painted-pumpkin-faces/

Tasteful Typography Project

Tasteful Typography Project

This is my project designed in Word.

4AReginaHull

Process:

When trying to determine an idea for a company blog post, I thought of a book on cassette called “Celebrate Life” by Leo Buscaglia (one of my favorite authors). He was a professor at the University of Southern California in the 1960’s and was well-known during that era as the “love” doctor guru. His passion for life and love for people were phenomenal. For this project, I work for a mental health provider. The two quotes I used were taken from Leo Buscaglia’s book, “Living, Loving, and Learning.” I went to the Google images and discovered the picture of the young lady. She is in shadow looking at the fading sunlight like she could be pondering on her life. The image and quote looked like a good fit. I created my image in Word with the “Landscape” setting then added my quote. I tried different fonts and sizes to portray a contrast. Four text boxes were used. The project was saved as a JPG file.

Critique Report:

Ben Harker was the first one to critique my project on October 6 at 10:30 a.m. in the BYU-Idaho McKay Library. When I asked about his insight, he directed me to samples. I decided that the word “life” stood out more when it was placed in upper caps. Ben also showed me how to use various features in Word to help me with alignment. He suggested I move the title and body to different places to determine what looked better. He had me move the line in different places. I realized moving the line changed the message. When the line was lengthened and placed under “Celebrate LIFE,” it changed the emphasis on the meaning of the message. I decided to place a shorter line between the titles so that the word “LIFE” was still the main focus of the message.

Betsy critiqued my project on the Fall Comm 125 Facebook page. She gave a great insight. She liked my message, picture, contrasting fonts, and layout. She suggested that I place the words closer to the woman and line up the bottom of the words with the seat of the woman. She suggested changing the two spaces after each period and to remove all of the quotation marks around the words. I made all of the changes that Betsy suggested. It looked better.

Meg AmorinoI liked the image and suggested moving the quote to the lower left hand corner and deleting the line under “Celebrate” to place it next to “Life.”  I did not do either.  Sister Peterson thought the “Celebrate Life” belonged together.  I made the word “Life” bigger using the tracking and placed the line under “Celebrate Life” as she suggested.

Links to images:

http://thehappinessonion.com/how-to-be-content-with-your-life-and-live-happier/

Font Name/Category

Title: Mongolian Baiti/Modern

Body Copy: Dotum/Sans Serif

Gestalt Project – “Circular Motion”

Gestalt Proj

I chose to create a Ferris wheel using a variety of various-sized colored buttons for my Gestalt Project. The circle is the repeating shape.  I used buttons that I had in my home.  The challenge was finding enough buttons in the same size and color.  I used a circular background covered with a sheet for the background to complement the round Ferris wheel.  Colorful round buttons were used to create the six spokes and the two towers which are attached to the center button that holds it together.  The bucket seats were rounded to keep in alignment with the round shape.  A button with a smiling face depicts one person riding in a seat at the top of the Ferris wheel.  This person can represent anyone who is on the “ride of life.”

The Ferris wheel goes in a circular motion.  The concept of this project symbolizes the “circle of life” which has “ups-and-downs.”  The colors reflect happiness and sadness (opposition).  The Ferris wheel goes in one direction looking forward.  The round shape shows how everything is connected on the Ferris wheel.  Life is similar in the way that we are all connected going in a circular motion at times.