Process: I went online to research ideas for a fundraiser project. I love the fall season and thought it was an appropriate time to do a Harvest Fest. I found a picture online that really stood out. I knew that people of any age in the community would be able to attend. I wanted to appeal to my audience in a way that they could enjoy the fall season, Halloween, and Thanksgiving. For my message, I wanted the community to know they could help others by giving to the Idaho Food Bank (the benefactor) while enjoying time eating and doing activities at the Harvest Fest. While doing research, I was excited to learn that not only does the Idaho Food Bank provide meals for hungry families and children, but it also has specialized service programs. These include a Backpack Program, Mobile Pantry Program, Grocery Alliance Program, Picnic in the Park, and School Pantry. The Idaho Food Bank’s primary source of funding comes from individual donations, grants, and corporate donations; not from the government. This is information the audience could find out online or at the Harvest Fest.
I changed my margins, made the page into Landscape then I placed my image in Word and stretched it to bleed across the page. The picture was so big and full of color that I had limited space to place the main information. I originally had the title placed across the top of the page in an orange box. It didn’t look very good. I tried different fonts and sizes to portray a contrast. Seven text boxes were used. I also placed bullet points with the activities and food along with a vertical line in front of them. I wanted to add another pumpkin for repetition and to show that pumpkin painting was an option. I was unable to remove the background from my pumpkin so it didn’t blend in very well. I placed the “Food Bank” logo in a green box on the bottom left-hand side of the page. I wanted to use a split complimentary color (red, orange, and green) for the project. I also wanted to incorporate the “giving” message so added “Thanks for Giving!” to the logo. The project was saved as a JPG file.
Critique Report: My assistant, Juan, was the first one to critique my project in the afternoon on October 13 in my office. He did not like my black-lettered title in an orange box. I made it transparent so the background was behind the title. Ben was critiqued my project on October 14 at 10:30 a.m. in the BYU-Idaho McKay Library.
He thought the title should be bigger. The font was changed to a white color. Ben also helped me to make the information work better in a white transparent box. To make the pumpkin fit into the box, I condensed the wording for the food and activities into one-to-four words. I also added color to the date, time, location, cost, and activity title using a heading font instead of the body copy. More spacing was made between the date and time and activities to make it easier to read. Betsy and Dafne both thought the text box should be more transparent. I did not change it. Sister Peterson critiqued my project on October 14 online. She noticed the alignment was off and said my painted pumpkin looked like it was floating. I aligned it on the right along with the Idaho Food Bank logo as she suggested.
Color Scheme: Split Complimentary: Green, Orange, and Red
Fonts: Title-R Julian (decorative) Body Copy-David (Oldstyle)