Company: The Crossroads
Objective: To get new students to be excited to eat at The Crossroads on campus.
Strategy: Create an info-graphic to make student aware of various food options in The Crossroads.
Process and Reasoning: I work at the BYU-Idaho Campus in a position that oversees the auxiliaries; one being Food Services. I wanted to create an infographic that would be informative to those who haven’t experienced the food in The Crossroads. I also wanted to include international students and their food. I share a space with the International Office and learning about culture and food from around the world is fascinating. My hope is that new students attending BYU-Idaho would be able to get an idea of what is available at The Crossroads and be excited to enjoy the variety of foods available.
I watched a video to learn how to use the “easel.ly” program. It was fairly easy to use the drag and drop options. I copied images and dragged them into the page. I changed the page a little from the original to make it less asymmetrical and to add more facts.
Critique: On November 4, I met with Ben. He suggested adding statistics to my infographic and to change my background color from tan to white (which I did). Dafne replied to my Facebook post. She suggested the images be a little larger and to change a pixelated picture. I enlarged a couple of the images. Betsy thought the slogan should be larger; Linda suggested asymmetry.
On November 5, Sister Peterson said she loved all the visuals and that I had so many. She said, “It is fun! There needs a bit more flow.” She said it was very symmetrical and needed to be less centering. I moved The Crossroads logo to the left side of the page and added smaller gray lines as she suggested. The slogan was made bigger. I added statistics (from Mike Oswald, International Office Director) with a graph depicting international and American students and cuisines. I moved the images so they weren’t as close and tried to fix the subtitles to be more alike. Sister Peterson critiqued my second update. She suggested placing the images in a more circular fashion which I did.
Impact, sans serif
Geneva, old style